TONES

Acifin's involvement:

Design, Strategy, Development, Graphics, Strategy, Performance, Retention , Growth, Imagery, Campaigns, Production, Art Direction, User Experience, Merchandising, Goods In, Goods Out, Duties, Storage, Set Location, Creatives, Assets

Overview

THE FOUNDATION FOR WHAT COMES NEXT.

TONES® is Acifin's own premium blank clothing brand, built to give brands reliable access to quality garments without starting from scratch.

Created initially to support the brands and creators within our own network, TONES® has developed into a growing wholesale platform supplying premium blank apparel across the UK.

T-shirts. Hoodies. Vests. Joggers. Sweatshirts. Socks.

Multiple fits. Multiple weights. A growing spectrum of colours.

Held in the UK and ready when brands need them.

WHY TONES

Premium Quality

Considered fabrics, fits and construction designed to provide the right foundation for premium branded products.

UK Stock

Core products held in the UK, reducing reliance on lengthy international production timelines.

Reliable Supply

A dependable product base for brands that need consistency across launches, restocks and ongoing programmes.

Built to Scale

From growing independent brands to established businesses requiring significant volumes, TONES® provides an infrastructure designed around repeat supply.

Made for Customisation

Designed with printing, embroidery and further development in mind, giving creative teams a versatile starting point.

Backed by Acifin

TONES® isn't operated in isolation. It sits inside an ecosystem that understands product development, creative, marketing, eCommerce and fulfilment.

BUILT FOR

TONES® isn't designed for one type of customer.

Fashion Brands

A reliable foundation for collections, capsules and ongoing core ranges.

Creators & Talent

Premium apparel for merchandise that feels closer to fashion than traditional promotional product.

Agencies

A dependable blank supply partner for client projects and campaigns.

Businesses

Quality branded apparel for teams, events, activations and customer-facing experiences.

Events & Communities

Flexible product options for tours, live events, clubs and cultural moments.

WHY TONES EXISTS

We kept running into the same problem.

Building products for brands meant navigating long lead times, inconsistent blanks, limited colour options and unreliable availability.

So we built our own solution.

TONES® gives brands access to a considered range of garments selected specifically for customisation, brand development and repeat production.

What began as infrastructure for Acifin's existing clients is now available to brands, agencies, creators and businesses looking for a reliable UK wholesale partner.

Better blanks. Less friction. More possibilities.

THE RANGE

Built to become yours.

TONES® products are intentionally blank.

No unnecessary branding. No predetermined identity. Just considered silhouettes, dependable construction and a canvas ready to become part of your brand.

T-Shirts

Premium everyday foundations across multiple colours.

Hoodies

Considered heavyweight silhouettes built for printing, embroidery and customisation.

Sweatshirts

Versatile layering pieces designed for collections, uniforms and merchandise.

Joggers

Comfort-led fits designed to work independently or as part of coordinated sets.

Vests

Clean, contemporary silhouettes ready for seasonal collections and lifestyle brands.

Socks

A simple product with endless possibilities for branding and collection building.

And the range keeps growing.

Acifin Perspective

Sometimes the best solution is to build the infrastructure yourself.

TONES® came from a genuine need within Acifin.

We were developing products for ambitious brands and repeatedly encountering the same limitations around availability, lead times, consistency and choice.

So we created another part of the engine.

Today, TONES® gives our clients greater control over product development while opening that same infrastructure to brands beyond our existing network.

It represents something fundamental about how we approach Acifin.

We don't just build brands. We build the systems that allow them to grow.

Unit 2B Whitebridge Way, Stone, Staffordshire, ST15 8JSUnited Kingdom

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